Oversight of the real estate sales network
Your whole broker network, measured the same way.
Response times, viewings, offers and lost deals stay on record, broker by broker.
EASYRE® measures every broker and estate agent selling your units in Italy the same way: enquiries follow one workflow, from first contact to signing. It is software and service for SGRs (Italian asset management companies) and funds, public bodies and large owners, banks and credit servicers that sell or lease unit by unit through multiple brokers and estate agents, and for the firms that sell on their behalf.
- EnquiryStalled atBroker
- One-bedroom flatFund A · from a portal · 3 remindersContactBroker 2
- GarageFund A · from the call centre · 2 remindersViewingBroker 1
- Two-bedroom flatFund B · from the initiative website · 1 reminderOfferBroker 3
- ShopFund B · from a portal · 1 reminderPreliminary contractBroker 2
Questions about the network
With multiple brokers, the answers sit in each one’s reports
The questions come from the committee, from the investor, from you. In EASYRE® the answers sit in the enquiry workflow, not in the brokers’ reports.
Which enquiries are still waiting for an answer, and from whom?
Each enquiry has a broker handling it. When the agreed times run out, the enquiry joins the reminders, in order of delay, and the missed deadlines count in the broker’s ranking.
Did that offer follow a viewing?
Contact, viewing request, viewing, offer (proposta), preliminary contract (compromesso) and notarial deed (rogito) are steps of the same event-based workflow: the history of a deal can be read step by step.
Why is that unit not selling?
Lost deals are closed with a reason chosen from a list, for example price too high, mortgage not granted or high service charges. And if the listing has a low quality score, the answer may lie there.
How it works
Four steps to measure brokers and estate agents in EASYRE®
To oversee a network of brokers and estate agents you need one workflow for enquiries, agreed response times with reminders when they run out, and rankings on the same criteria for everyone. In EASYRE® they work together, in four steps.
One workflow for all enquiries
Enquiries come from the portals, from the websites of each sales initiative, the group of units marketed together, and from the brokers themselves, and each has a broker handling it; calls to the call centre also come in as enquiries.
The same steps for everyone
Contact, viewing request, viewing, offer, preliminary contract, notarial deed: every deal follows the same event-based workflow, and there is an events calendar.
Delays in plain sight
When an agreed time runs out, the enquiry joins the list of reminders, in order of delay and of reminders already sent.
Rankings on the same criteria
Rankings put brokers and funds side by side, over the last 90, 180 or 365 days, on the same criteria.
For you and the committee: the network’s figures
The broker and fund rankings count enquiries, enquiries taken on, missed deadlines, viewings, listings and their quality, and successful outcomes. You also get the conversion rate from contact to sale, enquiry sources, units worked, events by user and the weekly report: figures measured on the workflow, not declared.
The same rules and the same figures for every broker
No broker has a yardstick of their own: they all work on the same workflow and appear in the same rankings. Broker training can be provided by D.P.S., as a service.
Measured data or reports
Data measured as the work is done, not reported afterwards
The difference is not between two pieces of software, but between the workflow everyone works in and each broker’s own reports.
| What you want to know | With the brokers’ reports | With EASYRE® |
|---|---|---|
| Response times | Reported by whoever has to respond | Measured on the workflow, with reminders when they run out |
| Viewings and offers | In a spreadsheet updated to last month | Every step in the deal workflow, unit by unit |
| Listing quality | To be checked portal by portal | A score of up to 100 for each listing |
| Lost deals | Closed with no reason written down | Closed with the reason, chosen from a list |
| Comparing brokers and funds | Each with its own figures | Rankings on the same criteria, over 90, 180 and 365 days |
| Enquiry sources | To be rebuilt by hand | In the source report, source by source |
Frequently asked questions
Questions on overseeing a real estate sales network
How do you keep control of a network of estate agents selling a fund’s units in Italy?
By putting brokers and estate agents on the same workflow and measuring them on the same criteria. In EASYRE® each enquiry has a source and a broker handling it, and every deal is an event-based workflow: contact, viewing request, viewing, offer, preliminary contract and notarial deed, with an events calendar. When a response time agreed with the brokers (SLA) runs out, the enquiry joins the overdue reminders, in order of delay. Rankings compare brokers and funds by enquiries, enquiries taken on, missed SLAs, viewings, listings and their quality, and successful outcomes, over the last 90, 180 or 365 days, and lost deals are closed with a reason. EASYRE® is made by D.P.S. Soluzioni Informatiche, a software house since 2002, and has been in use since 2014.
Which indicators do you need to measure brokers and estate agents?
Those measured as the work is done, not those in the reports: response times and missed deadlines, enquiries taken on, viewings, offers and successful outcomes, listing quality, conversion rate from contact to sale and reasons for lost deals. In EASYRE® you read them by broker and by fund, over the last 90, 180 or 365 days, together with enquiry sources and units worked.
What happens when a broker does not respond in time?
The enquiry goes past the agreed time (SLA) and joins the list of reminders, in order of delay and of reminders already sent. Missed deadlines also count in the broker rankings, so the delay stays on record.
Can EASYRE® also compare funds with each other?
Yes. The fund ranking uses the same criteria as the broker ranking, over the same periods, and the portfolio report puts each fund’s sales next to its deviation from the approved price list (listino). So whoever oversees more than one fund looks at them all the same way.
Why record the reason for lost deals?
Because the reason shows where to act: on price, on service charges, on the mortgage. In EASYRE® a lost deal is closed with a reason chosen from a list, for example price too high, mortgage not granted, offer not in line with the approved price list, high service charges, short-term rentals only or duplicate enquiry, and the list of enquiries can be filtered by reason for closing.
Do you sell on behalf of SGRs and funds and coordinate the brokers yourself? The Real estate services firms page shows EASYRE® from your side.
Other features
Beyond the network: enquiries, prices, checks and documents
- Portals, enquiries & call centre Where your enquiries come from
- Approved price list Every offer next to it, before you accept
- Checks in the deal Every check at its step
- AML in Italy: who does what Who checks the buyer, and at which step
- EASYRE Data Room Italian documents sorted by cadastral unit
For those who sell: Fund managers & large owners, Public bodies & pension funds, Banks & credit servicers, Real estate services firms.
Who is behind EASYRE®
EASYRE® is made in Rome by D.P.S., a software house since 2002
How D.P.S. protects data: Security & governance. The story of D.P.S. is on the About us page.